Ena Robinson

Growing up in Udupi, a coastal town in Karnataka, I have spent a lot of time close to nature. Early on I have taken a keen interest in diverse fields, not just academics, and I am enthusiastic about all things sports, small businesses, social impact, and climate change.
Stepping into college I got involved in Enactus, an international student-run organization building sustainable social entrepreneurship businesses, and at age of 19 I worked on 3 projects in the water, craft, and waste management sectors, some of which have been acclaimed at the national and international level for their potential to improve lives.
Given my experience interning at development consulting firms and early-stage startups, I have the ability to set the vision and translate those into a strong set of strategic solutions. After more than two years of rewarding conversations with hundreds of people and trying to understand their problems, I have realized my passion for building products that can make an impact.

Things I Can Do

• Validate hypothesis all day
• Design using Figma, Photoshop, Canva
• Analyse user interactions using CleverTap, Mixpanel
• Study large datasets with MS Excel, SQL
• Create and audit content
• Play sports - basketball, handball, karate
• Speak 6 different languages

A Few Projects

Product Management, FrontRow

- Orchestrated campaigns through CleverTap to accelerate user adoption of chat feature by 131% and retention by 28%
- Charted out a roadmap for the chat feature to optimize key metrics like chat view by 15 times and chat send by 5 times
- Worked on the release of the in-house live feature by 100ms, leading to better analytics and enhanced user experience

Product & Design Lead, Asbah App

- Built from scratch the Asbah App for paperless integration of data and centralized fund management
- Drove the launch of features, enabling 100% product adoption to record revenues, expenses and track growth

Project Asbah

- Scaled the number of water filtration plants from 13 to 21, directly impacting 57,750+ lives and creating jobs for 48 women
- Reduced health-water expenditure by Rs. 12.2+ crore; appreciated by the Hon'ble Prime Minister Sh. Narendra Modi

SRCC COVID-19 Fundraiser

- 1 of 8 students who spearheaded a 90+ member team to raise funds of Rs. 35 lakhs to set up an Oxygen plant at CWG COVID Centre, Delhi; handled legalities, campaign outreach, and coordination with technical partner, Doctors For You
- Fostered partnerships with 9+ CSR contributors; supported by 1,150+ donors; navigated features in 23+ media houses

Contact Me

I am always happy to chat about work/side projects, startups, food or really anything.
Don't hesitate to reach out!